Franco is Swiss−Italian and was born in Wil, Switzerland on January 13, 1973. Growing up, he competed in various sports such as ice hockey, swimming, and martial arts. Franco found his niche and and passion for fitness at the age of eleven. It was at this early age that he set the goal to learn everything he could about fitness and to become a World Champion. A boy's dream which became a reality 15 years later. After years of trying and testing countless diets and fitness methods, Franco eventually discovered "the truth about fitness", as he calls it, and won the prestigious Mr. World Fitness competition six−times in a row. In addition, he was number one on the World Fitness Federation World Ranking List for 8 years from 1996−2004. A record that has made him the most successful, and most recognized fitness athlete ever, and an internationally recognized fitness model and expert being interviewed on television channels globally. In June 2004, he had the honor of carrying the Olympic Torch through Lausanne, Switzerland, the Headquarters of the IOC.
As a Fitness Expert, Franco was a spokesperson, official partner, speaker, or consultant for such prestigious groups as The Department of Health Services, The American Cancer Society, The CDC, The Boys and Girls Club, The American Heart Association, The Swiss School System, The 5−A−Day Power Play Campaign, The Department of Parks and Recreation, The Special Olympics, The Los Angeles Department of Children and Family Services, The March of Dimes, and many others. He authored dozens of articles and columns for newspapers and magazines such as GQ, Fit for Fun, Bild, Swiss Illustrated, and others.
Franco is the Founder of Optifitness and Fitness for Kids. Having spent the past 27 years dedicated to the study of fitness and nutrition, he created the Carb Cycle System to win all of his Championship Titles as well as helping people all over the world getting and staying in shape with his knowledge and unique method on eating carbs the right way. He authored two books "Franco Carlotto's Carb Cycle" and "Fitness for Kids − Because Children are our Future", which thousands of children receive at the ongoing Fitness for Kids School Events. He now resides in Los Angeles where he teaches his Fitness Philosophy and Carb Cycle System to people from all walks of life from celebrities and corporate executives, to housewives. Simultaneously he is building Fitness for Kids into a worldwide impactful, difference−making Organization for upcoming generations.